Optometric Office

MAR 2016

Products and their applications for optometry.

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8 M a r c h 2 0 1 6 | o p t o m e t r i c o f f i c e . c o m PRODUCT | BUZZ STRATEGIC APPOINTMENTS AT ADLENS Adlens announced the following strategic appointments and promotions to align with the company's growing needs follow- ing the launch of AdlensFocuss, the first prescription eyewear to feature Variable Power Optics (VPO): David Eichelberger, senior vice president of VPO; Sue Creek, vice president of sales and training; David Hunt, director of VPO customer success & operations; Mara Nieuwsma, vice presi- dent of global business development; and James Methven, vice president of mar- keting. Adlens USA, Inc., 888.459.9793, adlens.com L A U N C H E S , P R O M O T I O N S , M E R C H A N D I S I N G , E V E N T S A N D O T H E R T H I N G S T O K E E P Y O U I N T H E K N O W . Bausch + Lomb acquired Alden Optical Laboratories, Inc. The spe- cialty lens division will be known as Bausch + Lomb Specialty Vision Products. Two new devices received FDA clear- ance: The AngioVue Imaging System from OptoVue and the OCULUS Pen- tacam AXL. Alcon named Mohinder (Mo) Mer- chea, OD, PhD, MBA, as head of medi- cal affairs for vision care in the U.S. and Canada. Novartis named Mike Ball as division head and CEO of Alcon. HOYA Vision Care has acquired Nexus Vision Group, LLC. Independent Doctors of Optometric Care (IDOC, LLC) has acquired PRIMA Eye Group. Reichert Technologies (AMETEK, Inc.) has named Kalpana Singh divi- sion vice president & Reichert busi- ness unit manager. News EYES OVEREXPOSED: THE DIGITAL DEVICE DILEMMA The Vision Council released the Digital Eye Strain Report at CES 2016. Some of the eye-opening facts shared include that nearly 60% of Americans use digital de- vices for five or more hours each day, and 70% use two or more devices at a time. The majority of patients (90%) do not dis- cuss the use of technology with their ODs although 65% of Americans experience digital eye strain. The report shares some strategies to combat that and breaks down digital use across different demographics. The Vision Council, 866.826.0290, thevisioncouncil.org/members. JOHNSON & JOHNSON PRESENT FINDINGS ON 1-DAY ACUVUE MOIST Data from three studies funded or spon- sored by The Johnson & Johnson Vision Care Companies were presented at the 10th Global Specialty Lens Symposium in Las Vegas in January. According to a large-scale multi-center, in-practice study in the U.S. and U.K., ECPs found overall fit of 1-DAY ACUVUE MOIST Brand MULTIFOCAL was 97% excellent/very good based on the follow- up visits of 1,537 patients. Among the 378 patients who completed a post follow-up questionnaire, 85% agreed their overall vision was excellent/very good, and 93% agreed their overall comfort was excellent/ very good. In addition, a second, smaller study showed that upper lid margin stain- ing with 1-DAY ACUVUE MOIST Brand MULTIFOCAL was significantly lower than the participants' own contact lenses after six hours of wear. The third study found the use of 1-DAY ACUVUE MOIST brand for ASTIGMATISM improved sub- jective and objective vision performance compared to a spherical lens, even in pa- 27% OF AMERICANS EYE STRAIN DO NOT KNOW COMPUTER EYEWEAR CAN PROTECT AGAINST DIGITAL tients with low-to-moderate amounts of astigmatism. "The data presented about the 1-DAY ACUVUE MOIST Brand family demon- strates our commitment to advancing contact lens options that combine proven technology benefits to the unique needs of varying patient demographics," said Millicent K. Knight,OD, FAARM, vice president of professional affairs, North America, Johnson & Johnson Vision Care, Inc. Johnson & Johnson Vision Care, Inc. 800.874.5278, ACUVUEprofessional.com

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